Guides

Why your posts should use your real details

A lot of writing tools fill gaps by guessing. A client who doesn't exist. A result nobody measured. A busy week that was actually quiet. It reads fine. It just isn't true.

Why invented details hurt

The people who follow a solo professional are often people who might hire you, or already have. They know your work. A made-up detail is the kind of thing they notice.

A number you didn't measure is a promise you may have to explain later. And a generic detail makes you sound like every other account in your field.

What counts as a real detail

Something that happened this week. A question a client asked you. A tool you used and why you picked it. A mistake you caught and fixed. A number you actually know.

Small is fine. Small is usually better. One true detail does more than three nice adjectives.

When you don't have the detail

Leave a blank. Write the post around it, then fill it in before you post. If you can't fill it, cut the line. A shorter true post beats a longer invented one.

Watch the promises

Words like "guaranteed", "go viral", "double your" or "fully booked" promise a result. If it didn't happen, or you can't promise it, leave it out.

How FORM handles it

FORM writes only from what you type, and from what's clearly visible in a photo you add. When a detail is missing, it leaves a gold blank for you to fill in instead of guessing. It also checks captions and weekly drafts for promised results you didn't type, and takes them out. Start free.