Free checklist

The 20 minute weekly content plan

Most weeks go wrong at the same spot. You open the app with nothing in mind, stare at it, and close it. This checklist takes about 20 minutes, once a week, and gets the staring out of the way before it starts. Do it on the same day every week so it becomes a habit and not a decision.

The five steps

  1. Pick your days (2 minutes)

    Choose 3 to 5 days you can actually keep, and one rest day. A plan you can keep beats a big plan you drop by Wednesday.

  2. Give each day one job (4 minutes)

    Behind the scenes, a question, a lesson, how you do your work, a story, proof, or one offer. Use only one offer post a week. Everything else earns trust.

  3. Capture one real detail per post (6 minutes)

    A name, a number, a moment, something someone said. Write it as a note, not a sentence. This is the part nobody else can write for you, and it is what makes a post sound like you.

  4. Draft everything in one sitting (6 minutes)

    Write the posts from your notes. Leave a blank where a detail is missing and fill it before you post. Never guess a result or a number to make a post sound better.

  5. Schedule or set a reminder (2 minutes)

    Put each post on your calendar for the day it goes out, so posting is a task on the list and not a mood.

An example week

DayJobThe real detail you capture
MondayBehind the scenesOne thing you did before anyone was awake or watching.
TuesdayQuestionOne thing your people keep asking you.
WednesdayRestNothing. Rest is part of the plan.
ThursdayHow you workOne step of your process people never see.
FridayStoryOne moment from this week, with the real name or number.

Want the planning done for you? FORM builds your week, drafts each day in plain words, and leaves honest blanks for the details only you know. Start free at form.ceo.

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