Guides

How to plan a week of content in 20 minutes

If you work for yourself, posting is the job that gets pushed to tomorrow. Not because you have nothing to say. Because every day starts from a blank page.

The fix is to decide once a week instead of every day. Set aside about 20 minutes, on the same day each week, and plan the whole week in one go.

The five steps

1. Pick your days 2 minutes

   Choose 3 to 5 days you can actually keep, and one rest day. A plan you can keep beats a big plan you drop by Wednesday.

2. Give each day one job 4 minutes

   Behind the scenes, a question, a lesson, how you do your work, a story, proof, or one offer. Use only one offer post a week. Everything else earns trust.

3. Capture one real detail per post 6 minutes

   A name, a number, a moment, something someone said. Write it as a note, not a sentence. This is the part nobody else can write for you, and it is what makes a post sound like you.

4. Draft everything in one sitting 6 minutes

   Write the posts from your notes. Leave a blank where a detail is missing and fill it before you post. Never guess a result or a number to make a post sound better.

5. Schedule or set a reminder 2 minutes

   Put each post on your calendar for the day it goes out, so posting is a task on the list and not a mood.

What the 20 minutes covers

The planning. Filming, taking photos and replying to comments take their own time. The point of the 20 minutes is that when you sit down to post, you already know what you're posting.

If you miss a day

Skip it and move on. Don't double up the next day to catch up. The plan is there to make posting easier, not to make you feel behind.

Keep it

There's a one page version of this routine you can keep: the 20 minute weekly content plan.

If you'd rather have the planning done for you, FORM builds your week and drafts each day in plain words, with blanks for the details only you know. Start free.