Guides

How to keep your posts sounding like you

The quickest way to sound like nobody is to write how you think a business is supposed to sound. People follow you, not a brochure.

Write the way you talk

If you'd say it to a client in person, it works in a post. If you'd never say it out loud, cut it.

Keep a short list of your words

Write down the words you use all the time, and the words you'd never use. Check every draft against it. This matters most when a tool helped you write it.

Cut the filler

Openers like "In today's world" and closers like "At the end of the day" could be on anyone's post. Start with the point. End with a question someone could actually answer.

Use your details

Real moments, real tools, real questions from real clients. Details are the part nobody else can write for you. More on that in why your posts should use your real details.

Read it out loud

If you stumble on a line, so will the person reading it. Change it until it sounds like you said it.

Every post is a draft

Whatever helped you write it, you decide what goes out. Change anything that doesn't sound like you.

In FORM you can set how long and how casual you like your posts, and the words you use or never use. FORM learns your style as you use it. Start free.